Generate a Productive Search:
The first thing you must do to generate a productive search is think. You need to think about what it is you really want. You really have to search Google for the words or phrases that will be *on the page you want, not for a description of the page or website. So if you are looking for a comparative review of wireless telephones, you will probably get more results from a list of names such as Smartphone, Audio ox, Motorola, and so on, than the words “comparative review of wireless phones”.
Use of Quotation Marks
Use Quotation marks to force finding a specific phrase. When you surround your phrase with quotation marks, the search engine will only return results exactly matching the entire phrase. This is an extremely powerful search technique, and yet it is not used by the majority of web searchers. If you search on the two words George and Washington, you will get over 8 million results. If you put quotation marks around the entire name, your results will be restricted to about 3 million. And if your search is on “George Washington” “Cherry Tree”, you will only get about 12,600 results. You get the picture. This is especially important if your search contains what are called “stop words” - words that Google is designed to ignore, such as “and” “of” and “the”. By including these inside your quoted phrase, you will get more targeted search results
The first thing you must do to generate a productive search is think. You need to think about what it is you really want. You really have to search Google for the words or phrases that will be *on the page you want, not for a description of the page or website. So if you are looking for a comparative review of wireless telephones, you will probably get more results from a list of names such as Smartphone, Audio ox, Motorola, and so on, than the words “comparative review of wireless phones”.
Use of Quotation Marks
Use Quotation marks to force finding a specific phrase. When you surround your phrase with quotation marks, the search engine will only return results exactly matching the entire phrase. This is an extremely powerful search technique, and yet it is not used by the majority of web searchers. If you search on the two words George and Washington, you will get over 8 million results. If you put quotation marks around the entire name, your results will be restricted to about 3 million. And if your search is on “George Washington” “Cherry Tree”, you will only get about 12,600 results. You get the picture. This is especially important if your search contains what are called “stop words” - words that Google is designed to ignore, such as “and” “of” and “the”. By including these inside your quoted phrase, you will get more targeted search results
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